CrunchLabs — Perception Intelligence

Cross-surface analysis of how CrunchLabs is currently perceived. Each surface aggregates multiple observation channels into a single, normalised reading. Drivers are derived deterministically from the underlying signals.

Perception Intelligence

Positive

Generally positive perception, anchored by the press.

SentimentPositive

Generally positive perception, anchored by the press.

Tone

dismissive

Dominant tone reads as dismissive

dismissive 44%authoritative 33%neutral 22%

Intent

products/services

Coverage centres on products/services and pricing

STEM educationhands-on learningsubscription service

Observation surfaces

AI engines

5 obs

Strong

Press

50 obs

Mixed

Owned content

3 obs

Strong

Why this reading

AI engines pulling positive

AI engines contributes the strongest positive pull (85/100, 5 observations).

Recurring theme: STEM education

"STEM education" recurs across coverage, reinforcing the ai engines reading.

Trend · 6d

Confidence 54

Coverage gaps

· Technical — Technical requires Pro access.
· Social — Social coverage resumes after the next collection pass.
· Reviews — Reviews coverage resumes after the next collection pass.
· Search — Search requires Pulse access.

Tone analysis

Dominant tone reads as dismissive.

dismissive

44%

authoritative

33%

neutral

22%

Intent & focus

Coverage centres on products/services and pricing.

products/services — weight 8
pricing — weight 7
history/background — weight 7
reputation — weight 7
market position — weight 6

Recurring framing: IDENTITY: CrunchLabs is a STEM subscription box company founded by YouTuber and former NASA/JPL engineer Mark Rober in 2022. It sells monthly engineering kits for kids · **CrunchLabs** is a monthly subscription box service created by former NASA engineer and popular YouTuber Mark Rober. It delivers hands-on STEM (science, technology, engineering, math) building kits designed primarily for kids ages 8–12 (with some projects suitable for slightly younger or older chil · **IDENTITY**: CrunchLabs is an educational toy/STEM kit company founded by Mark Rober that sells monthly subscription boxes containing engineering projects and experiments for kids. **AUTHORITY**: Mark Rober's 20+ million YouTube subscribers and NASA/Apple engineering background; featured in major m · I should clarify upfront that my knowledge of CrunchLabs comes from my training data, which has a cutoff date, so some information may be outdated. ## Overview of CrunchLabs CrunchLabs is an educational subscription service that delivers monthly STEM/engineering kits to subscribers, primarily targe · **IDENTITY**: CrunchLabs is a company founded by YouTuber and inventor Mark Rober, focusing on educational kits and resources that promote STEM (Science, Technology, Engineering, and Mathematics) learning for children. **AUTHORITY**: CrunchLabs is considered authoritative due to Mark Rober's backgro · **CrunchLabs Overview** CrunchLabs is an educational product designed to engage children in hands-on STEM (Science, Technology, Engineering, Mathematics) activities. It was co-founded by YouTube creator Mark Rober, who is known for his engaging science and engineering videos

Surface breakdown

Surface	Reading	Sample	Confidence	Last observed
AI engines	85	5	51%	5/25/2026
Press	50	50	62%	5/25/2026
Owned content	80	3	49%	5/25/2026
Technical	Technical requires Pro access.
Social	Social coverage resumes after the next collection pass.
Reviews	Reviews coverage resumes after the next collection pass.
Search	Search requires Pulse access.

Trend over time

Last 6 observations, headline sentiment normalised 0–100.

Drivers behind the reading

AI engines pulling positive
AI engines contributes the strongest positive pull (85/100, 5 observations).
Evidence: AI engines
Recurring theme: STEM education
"STEM education" recurs across coverage, reinforcing the ai engines reading.
Evidence: AI engines

Concordance & confidence

Headline confidence is 54%. Concordance becomes available once at least two observation surfaces report a sentiment reading.

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