How I Built This — Perception Intelligence

Cross-surface analysis of how How I Built This is currently perceived. Each surface aggregates multiple observation channels into a single, normalised reading. Drivers are derived deterministically from the underlying signals.

Perception Intelligence

Positive

Generally positive perception, anchored by the owned content.

SentimentPositive

Generally positive perception, anchored by the owned content.

Tone

authoritative

Dominant tone reads as authoritative

authoritative 100%

Intent

products/services

Coverage centres on products/services and market position

Observation surfaces

AI engines

1 obs

Mixed

Owned content

3 obs

Strong

Why this reading

Owned content pulling positive

Owned content contributes the strongest positive pull (80/100, 3 observations).

Trend · 4d

+67

Confidence 39

Coverage gaps

· Technical — Technical requires Pro access.
· Press — Press coverage resumes after the next collection pass.
· Social — Social coverage resumes after the next collection pass.
· Reviews — Reviews coverage resumes after the next collection pass.
· Search — Search requires Pulse access.

Tone analysis

Dominant tone reads as authoritative.

authoritative

100%

Intent & focus

Coverage centres on products/services and market position.

products/services — weight 4
market position — weight 4
leadership — weight 3
history/background — weight 3
reputation — weight 2

Recurring framing: IDENTITY: NPR podcast launched 2016, hosted by Guy Raz, featuring long-form founder interviews. AUTHORITY: Backed by NPR brand and distribution; high download numbers reported in podcast charts; recurring high-profile guests (Airbnb, Spanx, Instagram founders) · **IDENTITY**: How I Built This is a weekly podcast hosted by Guy Raz on NPR that features interviews with entrepreneurs about founding and scaling their companies. **AUTHORITY**: NPR backing, consistent top rankings in business podcast charts, high-profile guest roster including founders of major co · **IDENTITY:** How I Built This is a podcast hosted by Guy Raz, produced by NPR, that features interviews with entrepreneurs and innovators about the stories behind the companies and products they built. **AUTHORITY:** Evidence of authority includes its affiliation with NPR, a reputable media organiz · **IDENTITY:** *How I Built This* is a **podcast** hosted and created by **Guy Raz**, focused on entrepreneurship and the origin stories of companies and founders. **AUTHORITY:** It appears authoritative because it is distributed on major platforms like **NPR/YouTube, Apple Podcasts, Amazon Music, an

Surface breakdown

Surface	Reading	Sample	Confidence	Last observed
AI engines	45	1	29%	5/25/2026
Owned content	80	3	49%	5/25/2026
Technical	Technical requires Pro access.
Press	Press coverage resumes after the next collection pass.
Social	Social coverage resumes after the next collection pass.
Reviews	Reviews coverage resumes after the next collection pass.
Search	Search requires Pulse access.

Trend over time

Last 4 observations, headline sentiment normalised 0–100.

Drivers behind the reading

Owned content pulling positive
Owned content contributes the strongest positive pull (80/100, 3 observations).
Evidence: Owned content

Concordance & confidence

Headline confidence is 39%. Concordance becomes available once at least two observation surfaces report a sentiment reading.

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