The Rest is Politics — Perception Intelligence

Cross-surface analysis of how The Rest is Politics is currently perceived. Each surface aggregates multiple observation channels into a single, normalised reading. Drivers are derived deterministically from the underlying signals.

Perception Intelligence

Mixed

Mixed perception, anchored by the press; one signal (ai engines) diverges.

SentimentMixed

Mixed perception, anchored by the press; one signal (ai engines) diverges.

Tone

authoritative

Dominant tone reads as authoritative

authoritative 67%cautious 33%

Intent

products/services

Coverage centres on products/services and reputation

Observation surfaces

AI engines

1 obs

Cautious

Press

30 obs

Mixed

Owned content

3 obs

Strong

Why this reading

Owned content pulling positive

Owned content contributes the strongest positive pull (79/100, 3 observations).

Trend · 5d

+56

Confidence 45

Coverage gaps

· Technical — Technical requires Pro access.
· Social — Social coverage resumes after the next collection pass.
· Reviews — Reviews coverage resumes after the next collection pass.
· Search — Search requires Pulse access.

Tone analysis

Dominant tone reads as authoritative.

authoritative

67%

cautious

33%

Intent & focus

Coverage centres on products/services and reputation.

products/services — weight 4
reputation — weight 4
market position — weight 4
history/background — weight 3
pricing — weight 2

Recurring framing: IDENTITY: A UK politics podcast launched in 2022, hosted by Alastair Campbell and Rory Stewart, produced by Goalhanger Podcasts. AUTHORITY: Hosts' prior roles (Campbell as Blair's Director of Communications; Stewart as Conservative minister and Iraq/Afghanistan official) plus consistent chart perfor · **IDENTITY**: The Rest is Politics is a political podcast hosted by Alastair Campbell (former Labour spin doctor) and Rory Stewart (former Conservative MP), launched in 2022 by Goalhanger Podcasts. **AUTHORITY**: High-profile political backgrounds of hosts, consistent chart rankings in UK podcast li · **IDENTITY**: The Rest is Politics is a political podcast hosted by former UK politicians Alastair Campbell and Rory Stewart. **AUTHORITY**: The podcast is considered authoritative due to the hosts' extensive backgrounds in politics, media, and public affairs · **IDENTITY:** *The Rest Is Politics* is a UK political podcast and media brand hosted by **Alastair Campbell** and **Rory Stewart**. **AUTHORITY:** The main evidence of authority is that it is hosted by two highly visible political insiders and is distributed on major podcast platforms; the show des

Surface breakdown

Surface	Reading	Sample	Confidence	Last observed
AI engines	30	1	29%	5/26/2026
Press	50	30	58%	5/26/2026
Owned content	79	3	49%	5/26/2026
Technical	Technical requires Pro access.
Social	Social coverage resumes after the next collection pass.
Reviews	Reviews coverage resumes after the next collection pass.
Search	Search requires Pulse access.

Trend over time

Last 5 observations, headline sentiment normalised 0–100.

Drivers behind the reading

Owned content pulling positive
Owned content contributes the strongest positive pull (79/100, 3 observations).
Evidence: Owned content

Concordance & confidence

Headline confidence is 45%. Concordance becomes available once at least two observation surfaces report a sentiment reading.

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