Vox Media — Perception Intelligence

Cross-surface analysis of how Vox Media is currently perceived. Each surface aggregates multiple observation channels into a single, normalised reading. Drivers are derived deterministically from the underlying signals.

Perception Intelligence

Mixed

Mixed perception, anchored by the press.

SentimentMixed

Mixed perception, anchored by the press.

Tone

neutral

Dominant tone reads as neutral

neutral 45%dismissive 9%cautious 18%comparative 9%

Intent

products/services

Coverage centres on products/services and reputation

Observation surfaces

AI engines

1 obs

Mixed

Press

163 obs

Mixed

Owned content

3 obs

Strong

Why this reading

Owned content pulling positive

Owned content contributes the strongest positive pull (80/100, 3 observations).

Trend · 5d

Confidence 49

Coverage gaps

· Technical — Technical requires Pro access.
· Social — Social coverage resumes after the next collection pass.
· Reviews — Reviews coverage resumes after the next collection pass.
· Search — Search requires Pulse access.

Tone analysis

Dominant tone reads as neutral.

neutral

45%

cautious

18%

dismissive

comparative

authoritative

promotional

Intent & focus

Coverage centres on products/services and reputation.

products/services — weight 4
reputation — weight 4
market position — weight 4
history/background — weight 3
financial — weight 3

Recurring framing: IDENTITY: Vox Media is a privately held digital media company founded in 2005, operating a portfolio of online publications including Vox, The Verge, Eater, Polygon, SB Nation, and New York Magazine. AUTHORITY: Moderate niche authority in tech and explanatory journalism via The Verge and Vox; lacks · **IDENTITY**: Vox Media is a digital media company that operates explanatory journalism websites including Vox, The Verge, SB Nation, Polygon, Eater, Curbed, and Recode. Founded in 2005, it focuses on niche-specific content across technology, sports, food, culture, and news · **IDENTITY:** Vox Media is a digital media company that operates a portfolio of brands, including Vox, The Verge, Eater, and Polygon, focusing on news, culture, technology, and lifestyle content. **AUTHORITY:** Vox Media is considered authoritative due to its high-quality journalism, expert contribu · **Identity:** Vox Media is an American mass media company founded in 2011, headquartered operationally in New York City, with a portfolio of editorial brands, podcasts, and media businesses including **Vox**, **SB Nation**, **New York Magazine**, **The Verge**, and **The Dodo**. **Authority:** The s

Surface breakdown

Surface	Reading	Sample	Confidence	Last observed
AI engines	50	1	29%	5/26/2026
Press	50	163	70%	5/26/2026
Owned content	80	3	49%	5/26/2026
Technical	Technical requires Pro access.
Social	Social coverage resumes after the next collection pass.
Reviews	Reviews coverage resumes after the next collection pass.
Search	Search requires Pulse access.

Trend over time

Last 5 observations, headline sentiment normalised 0–100.

Drivers behind the reading

Owned content pulling positive
Owned content contributes the strongest positive pull (80/100, 3 observations).
Evidence: Owned content

Concordance & confidence

Headline confidence is 49%. Concordance becomes available once at least two observation surfaces report a sentiment reading.

← Back to Vox Media