Current stage
Source: persisted · Algorithm v7.0.0
Stage
Emergence
Confidence
55%
Last classified
6/7/2026
Drivers
- Low sample sizeweight 70
Only 3 observations — coverage is still establishing.
Predicted next stage
Expansion50%50% confidence
Every entity in Entidex sits in one of nine lifecycle stages. The classifier reads sample size, 90-day momentum, cross-surface variance, and explicit events (rebrand, acquisition) to place Cetaphil on the curve — with drivers and a predicted next stage.
Source: persisted · Algorithm v7.0.0
Only 3 observations — coverage is still establishing.
Lifecycle classification is part of every entity profile under CANON Amendment 11. See the methodology page for the full state-transition spec.