Howbout

Howbout is a London-based mobile social planning application founded by Neil Tanna, Jake Jenner, and Duncan Cowan, designed for coordinating activities among friends and small groups through features including event creation, availability sharing, time/location voting, shared calendars, and group chat functionality. The venture-backed company has achieved 500k+ downloads across 125+ countries and received funding from investors including Goodwater Capital, though it remains a niche player in the social planning market dominated by larger platforms like Google Calendar and Facebook Events. While the app demonstrates real traction with concrete user metrics, conflicting information about founders and funding details creates some uncertainty around the company's complete organizational structure and growth trajectory.