The 24–72h lead
Social moves first. Entidex reads the live conversation as a leading indicator, so you see a turn building before it reaches press, search and the AI engines.
For PR, comms & crisis teams
The pattern is consistent: a spike on social, a sentiment turn in reviews, then — 24 to 72 hours later — press, search, and finally the AI engines absorb it. Entidex watches every surface hourly and alerts on drift, divergence and proximity events the moment one surface breaks formation. And when the AI layer has absorbed something false, the correction channel is already built.
Social moves first. Entidex reads the live conversation as a leading indicator, so you see a turn building before it reaches press, search and the AI engines.
Crisis and divergence alerts run on an hourly sweep that is deliberately exempt from budget throttling — the moment a surface breaks formation, you hear about it.
Not just volume spikes: a sentiment turn, surfaces decoupling from each other, or a competitor moving into your narrative space are each treated as signal.
When the AI layer has absorbed something false, publish the corrected record through the Knowledge Statement and correction channel — the remediation step no monitoring vendor offers.