Global German sportswear brand recognized for athletic footwear, apparel, and lifestyle products since 1948
Puma SE is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.
Herzogenaurach
1948
textile industry, sports industry
Bjørn Gulden
eu.puma.com
Across 3 AI engines, Puma is described positively (net lean +75) and with some divergence (inter-platform consistency 50). ChatGPT and Claude surface it positively; Gemini takes a neutral stance. Ranked #45 of 452 in the organization cohort.
How is this entity seen right now?
Split — ChatGPT & Claude: positive; Gemini: neutral.
Why they diverge
ChatGPT, Claude ground their response in cited sources and frame positively. Gemini lack source citations and default to a cautious or neutral framing.
Engines with deeper web access produce more opinionated responses. The neutral readings likely reflect training data gaps rather than genuine negative signals.
Sentiment is anchored positive across all observation surfaces.
Per-engine responses, awareness depth, and how each engine frames this entity
“Puma is a global sportswear and athletic brand known for producing footwear, apparel, and accessories. Here are some specific facts about Puma: 1. **Founded**: Puma was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. 2. **Core Business**: Puma designs and manuf...”
“Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Puma is a solid choice for athletic wear, particularly for football/soccer, running, and motorsports.”
“Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and and accessories. Here are 5 verifiable facts about Puma: 1. **Founding:** Puma was founded in 1948 by Rudolf Dassler, following a famous family split from ...”
Multi-surface sentiment analysis and drivers
Do surfaces agree on this entity?
How visible is it?
High visibility (80/100), share of voice 85%, appearing in 100% of category-relevant AI prompts.
Compare Puma with another entity
See side-by-side AI Visibility, sentiment, and recommendation scores
Get a situational brief on Puma
Grounded, cited intelligence shaped to your intent — sales prep, due diligence, research, or monitoring.
