Track how AI changes its mind about your brand
Score movements, cross-surface divergence, lifecycle transitions and early-warning spikes — every change AI makes in its picture of your entity, dated, cause-attributed and pushed to your inbox before the story lands in press.
A Snapshot answers “how does AI describe us today?” A Drift Report answers the harder question: what changed, when, and why?Sentiment slid seven points on Perplexity this week — was it a viral X post, a new press cycle, a competitor launch, or a slow narrative shift? Drift turns the delta into a dated, sourced timeline. It is the paid tier’s crisis early-warning system.
Every kind of change, with a cause
Score movement
Day-over-day changes to AI Visibility, Sentiment, Share of Voice, Trust Stack, Narrative Coverage or Maturity above a materiality threshold — with the underlying surface breakdown that drove the shift.
Cross-surface divergence
When AI engines start telling a different story than press, social or reviews. A surface correlation matrix over time shows which sources are converging and which are pulling apart — the earliest sign of an AI-specific narrative problem.
Early-warning spike
X (real-time social) leads press by 24–72 hours. A viral post, ratio, pile-on or volume surge fires an immediate event — the closest thing to a live crisis siren the platform ships.
Lifecycle transition
Emergence, breakout, expansion, consolidation, fragmentation, acquisition, rebrand, decline or resurrection — the nine-state classifier fires a first-class event with cause when the entity crosses a stage boundary.
Push, not poll
Every drift event can trigger a subscription alert — inbox or webhook — with a 24-hour per-rule cooldown so a persistent condition never spams. Set a rule on any signal (score change, X early-warning, truth-gap opening) with a confidence floor, and the alert fires the moment the condition is met. Delivery is retry-safe and idempotent: a transient failure re-attempts on backoff, never double-sends.
Every event carries its receipts
A drift event is not just a number and an arrow. It carries the before/after scores, the source surface, the observation window, a cause explanation, and links to the underlying observations. You can hand a drift event to a comms team, a legal team, or a board — every claim is auditable back to the fact behind it.
Where it fits
Drift is the paid-tier upgrade from a one-off Snapshot. Start with a Snapshot to see where you stand; add Drift when you need to know the moment anything changes. For due diligence, mergers, IPO windows or executive-search work, layer a Trust Dossier on top for registry footprint and risk. Every event is also available over the REST API, MCP server and SDK.
Observational, not predictive
Drift describes what has already happened — dated, sourced and cause-attributed. It does not forecast. A widening cross-surface gap is a fact about the last N days, not a claim about the next N. Everything Entidex ships stays observational so it survives being cited.
Go deeper with Entidex
The full entity intelligence platform — beyond Explore Entidex
- Continuous multi-source entity observation
- Alerts when sources diverge or drift
- Cross-surface consensus + visibility over time
- Evidence-anchored intelligence reports
Frequently asked questions
What is a Drift Report?
A dated, windowed report of every change AI has made in how it describes an entity — headline score movements (AI Visibility, Sentiment, Share of Voice, Trust Stack), lifecycle-stage transitions, and cross-surface divergence events across ChatGPT, Claude, Gemini, Perplexity and Grok plus the seven other source surfaces. Each event carries a cause explanation and the observations behind it.
How is it different from a Snapshot?
A Snapshot is where you stand now. A Drift Report is what changed and why — day-over-day score movements above a materiality threshold, drift events with cause attribution, lifecycle transitions, and the cross-surface concordance trend (are the sources converging or diverging?). Snapshot answers "where"; Drift answers "when and why".
Is this the earliest signal I can get on an AI-driven crisis?
Yes — with an asterisk. X (real-time social) leads press and AI surfaces by 24–72 hours on breaking conversation, and Drift picks up the X-early-warning spike immediately. From there, once the story propagates, drift lights up on Social, Press and AI engines with cause attribution. Subscription alerts (Watch+) push the event to your inbox or a webhook, cooldown-guarded so a persistent condition never spams.
What triggers a drift event?
A material day-over-day movement in any headline score, a lifecycle-stage transition (emergence → breakout → decline, and six others), a cross-surface divergence trend (co-movement crossing a threshold, or a widening gap between AI engines and other surfaces), an X-early-warning spike (viral post, ratio, pile-on or volume surge), or a truth-gap opening between the verified record and what an engine now claims. Every event has a cause line, not just a number.
What tier includes Drift?
Watch (£9/mo) includes Drift with alerts on a single monitored entity — the crisis-early-warning rung. Starter (£29/mo) unlocks basic Drift across three entities. Scout, Pro and Pro Plus add full Drift with denser cadence. Agency layers cohort-level drift on top. Drift is not add-on gated on any tier: the source surfaces are the same for a Watch subscriber as for an Agency one — the tier controls cadence, entities and cohort scale.
See it live
Every flagship entity carries its live drift log on the entity page. A few examples: