What does AI say about your brand?
Right now, someone is asking ChatGPT, Gemini, or Perplexity about your industry. The answer they receive will mention some businesses and skip others. It will describe some accurately and fabricate details about the rest.
Unlike a Google search result, you cannot see where you rank. There is no position #1 to chase. AI engines do not show you a list — they construct a narrative. Your brand is either part of that narrative, absent from it, or misrepresented within it.
This is not a future problem. It is happening today across every industry, every geography, and every platform simultaneously.
The problem is not visibility alone — it is accuracy
Most AI visibility tools will tell you how often you get mentioned. That is useful, but it is surface-level. The deeper questions matter more:
Are the engines agreeing with each other?
ChatGPT might describe your founding year correctly while Perplexity confidently states the wrong one. Gemini might position you as a market leader; Claude might not mention you at all. These cross-model disagreements shape how different audiences perceive your business depending on which AI they use.
Is the information drifting?
AI engine outputs are not static. They change as models update, as new training data is ingested, as other sources shift. A description that was accurate three months ago might now contain fabricated details or outdated positioning. Without ongoing observation, you will not know until a customer tells you — or worse, chooses a competitor based on incorrect information.
Where is the information coming from?
AI engines pull from a constellation of sources: your website, third-party reviews, Wikipedia, Reddit, news articles, structured data, and sometimes from each other. Understanding which sources feed your AI representation — and which are missing — is the difference between passively monitoring and actively managing your entity.
What Entidex shows you that other tools do not
Entidex is an entity intelligence platform. Where prompt monitoring tools run a handful of queries and count mentions, Entidex observes your entity across 36+ live collectors spanning 8 signal categories — AI engines, social platforms, review sites, knowledge graphs, news, search, and your own content.
Trust Stack
A confidence-weighted score across seven inputs including source concordance, inter-platform consistency, and domain integrity. It answers: how reliable is the information ecosystem around your brand?
Drift detection
Tracks how AI engine descriptions of your entity change over time, flagging when platforms diverge from each other or from verified facts. If ChatGPT quietly changes how it describes your product category next month, you will know.
Narrative Coverage
Not just whether you are mentioned, but what story is being told. Which themes, which positioning, which competitive comparisons appear across platforms — and where the gaps are.
Cross-model disagreement
A side-by-side view of how ChatGPT, Claude, Gemini, Perplexity, and Grok each describe your entity, highlighting where they agree, where they diverge, and where they are fabricating.
This is not about gaming AI — it is about accuracy
Entidex does not help you trick AI engines into saying favourable things. It helps you see what they are already saying, verify whether it is accurate, and understand why they are saying it. The platform is observational by design: compiled intelligence, not generated content.
When an AI engine gets your brand wrong, the fix is not an SEO hack. It is understanding which upstream source is feeding bad data, which platform is citing outdated information, and which signals are missing from your entity’s footprint. That is what entity intelligence gives you.
Go deeper with Entidex
The full entity intelligence observatory — beyond Explore Entidex
- Continuous multi-source entity observation
- Alerts when sources diverge or drift
- Cross-surface consensus + visibility over time
- Evidence-anchored intelligence reports
Frequently asked questions
How do I check what AI says about my business?
Enter your brand name in Entidex's Observatory search. We observe your entity across five major AI engines — ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google DeepMind), Perplexity (Perplexity AI), and Grok (xAI) — plus 30+ additional signal sources. The free scan runs without signup.
Is AI visibility the same as SEO?
No. SEO focuses on ranking in traditional search results. AI visibility is about how large language models represent your brand in generated answers — which sources they draw from, what narrative they construct, and whether that narrative is accurate. Traditional SEO tools cannot see this layer.
How often do AI engine descriptions change?
Frequently. Model updates, training data refreshes, and shifts in source material all cause AI outputs to drift. Entidex tracks these changes over time so you can see trends rather than snapshots.
What if AI is saying something wrong about my business?
This is more common than most businesses realise. AI engines can fabricate details, conflate your brand with similarly-named entities, or cite outdated information. Entidex's drift and fabrication detection flags these inaccuracies so you can trace them to their source and take corrective action.
How is Entidex different from tools like Semrush or Ahrefs AI visibility features?
Those tools run prompts against AI engines and report mention frequency. Entidex operates at the entity layer — resolving your brand across 36+ sources, scoring structural reliability via the Trust Stack, detecting drift over time, and mapping cross-model disagreements. It is the difference between counting mentions and understanding the intelligence behind them.